Velvet Verdict
Life is a function of decisions. Anything that happens to you is a consequence of decisions you take with a pinch bit of luck. Small, big, easy, hard, naive, right, wrong, all kinds of decisions form the fabric of our life. So yeah, enough jargonish philosophy. Hi, am drafting this sitting in CCD on the campus at 1616 hours on a sunny Thursday. Many people think the biggest food industries are burger and pizza and other fast food, but they aren’t, you know what is the quickest growing industry in India at the moment? It is the dark horse coffee industry, a whooping 16,000 crores industry, many zeroes by the way. Domino’s pulls in 5,000 Cr, McDonald’s pulls in 4,000 Cr revenue alone. India is a tea loving country. 80% of coffee was exported till 2010 due to weak domestic demand. CCD went through huge churn after a promising start. Rather than a dark horse, coffee seems destined for darkness. But seems when you brew deeply, you see that we consume 72,000 tonnes o...